Davines Products

OI is a product range dedicated to absolute beauty for all types of hair and skin. Striving to create balance between sensoriality, products with multiple benefits and effectiveness, the assortment has immediate cosmetic effect from first use, respecting both mankind and the environment.

ADVANCED FORMULAS
All OI products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals. Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil considerably reduces cellular damage due to UV rays, prevents ageing, preserves the skin’s elasticity and is full of oligo elements and ellagic acid, which are highly effective in neutralising free radicals. Formulas do not contain sulphates or parabens.

MULTIPURPOSE
Products with multiple benefits, designed to perform many functions.

RESULTS OF ABSOLUTE BEAUTY
Hair that is easy to comb, bright, soft and protected. Softer skin. OI products are ideal for daily use or as a thoughtful gift offering authentic absolute beauty.

ELEGANT DESIGN AND SUSTAINABLE PACKAGING
The packaging features transparent effects with contrasting black and white designs. The carbon dioxide emissions deriving from the production are offset with reforestation and woodland protection projects.

For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.

Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action due to vitamin C. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.

This juicy and sweet small tomato is part of the gastronomic tradition of its region: it was the main ingredient that all families, even in urban areas, used to prepare the tomato sauce for the winter. Yet, despite its historical importance, the Fiaschetto tomato came close to disappearing: growing it was too expensive and its yields were too low compared to modern hybrids developed for sauce making.Thanks to a careful search in the private vegetable gardens of the area of Torre Guaceto, Fiaschetto plants were found and were used to reintroduce this refined tomato variety.

Maintains and Enhances Color for Blondes: The extract obtained from the Jagua fruit balances unwanted tones, while it enhances and illuminates blonde shades.

Repairs while it Protects: Our proprietary Biacidic Bond Complex and Baobab Extract strengthen and repair hair fibers, helping to prevent breakage, while also providing UV protection.

Promotes Hair Health: The Baobab Extract and Davines’ Fortifying Botanical Shield provides nutrition, hydration, elasticity, shine, thermal production and longer-lasting hairstyles.

Visible Results: Up to +40% of resistance to hair breakage if the Intense Treatment is applied to hair for at least 5 minutes. Hairs’ strength increases up to +57% if the Intense Treatment is applied to hair longer, up to 10 minutes.

For colored hair.

With Salina Caper Blossom extract, Slow Food Presidium.

Rich in quercetin, a powerful amino acid with a protective effect on the hair structure along with hair color-protecting polyphenols.

A perennial bush of tropical origin, the caper has been growing around the Mediterranean basin from time immemorial: references to its use as a food and medicine are found in the Bible, in the works of Hippocrates, Aristotle and Pliny the Old.

For fine or limp hair.

With Caprauna Turnip extract, Slow Food Presidium.

Rich in minerals such as phosphorus, iron, calcium and vitamins A, B and C, it gives body and volume to the hair.

The area of the municipality of Caprauna is characterised by an incredible expanse of ancient dry-stone terraces. In the past, farmers used to grow turnips on the same land where wheat had been harvested to promote crop rotation and prevent soil “exhaustion”. Thanks to the altitude and the cool, damp climate, turnips grew in optimal conditions and with a particularly mild flavour.

For dry or dehydrated hair.

With Paceco Cartucciaru Yellow Melon extract, Slow Food Presidium.

Rich in water, vitamins and mineral salts, it gives prolonged hydration.

In the early 17th century the growing of melons was very common in the agricultural villages near Trapani, Italy. After the late harvest, melons were stored on terraces or hung on balconies until Christmas when, once sliced, they were enjoyed for their sweetness and juiciness. To protect the Presidium, after obtaining the extract, the melon seeds are sent back to Mrs. Simonte so she can plant them again.

For daily use.

With Orbassano Red Celery extract, Slow Food Presidium.

Rich in mineral salts, it has a remineralising effect on the hair.

The story of the red celery from Orbassano began in the 17th century when Anne Marie d’Orléans, Duchess of Savoy, brought purple celery from Tours with her from France which was more flavourful and tender than the celery then grown in Piedmont. Over the years the French purple celery adapted well to the vegetable gardens surrounding the city of Turin and developed the characteristic red colour of the stalks.

For delicate daily use products designed to be used at home or in the salon.

With Pimpinella Aniseed extract, Slow Food Presidium.

An herbaceous plant of Asian origin, green anise gets its name from the Greek anisos, meaning not equal,” which refers to the feared hemlock, a plant that looks similar but carries a lethal poison!

Anise has been cultivated in Europe, mostly around the Mediterranean basin, for thousands of years , and its beneficial qualities have been praised in texts for as long.